S, what makes any position meaningful? Liking what you do? Helping other people in some way? For me, I get to help small businesses and non-profits get more business and donations. Being director means you get to do strategy, think big, and make the decisions. Too often, I come up with strategies that get abandoned simply because I'm not the one in charge. I see a lot of money wasted on ideas that don't get to the heart of what a business needs. No one says that I'm not fully present with the people I love. My side of the story is but one side.